"Individualism versus Collectivism is an important cultural value concerning its influence on the reward system design in a way that Individualism favours the performance-based reward system, whereas Collectivism emphasizes job security, group rewards and internal equity ... Is it possible to introduce the performance-based reward system within the collectivistic cultural context, and, if it is possible, how?" Biljana Bogicevic Milikic (Belgrade/Serbia) proposed following her research findings "that Collectivism strongly influences the employees` equity perceptions, but is not necessarily unable to coexist with the performance-based reward system."